Breastfeeding baby

Infant feeding

Guidance and support for breastfeeding and bottle feeding 

National infant feeding helplines

Best Beginnings

From Bump to Breastfeeding is a set of films following the journey of four mums (and we hear from other mums along the way) who decide to breastfeed their babies. The films will tell you everything you ever wanted to know about breastfeeding and how to do it successfully. You can also download their free Baby Buddy app.

UNICEF Baby Friendly Initiative

Lots more information on breastfeeding, infant formula and bottle feeding, and introducing your baby to solid foods. You can download free resources here.

National Childbirth Trust (NCT)

Lots of guidance and support around breastfeeding, bottle feeding and introducing solid foods.

Cleft Lip and Palate Association (CLAPA)

Guidance and support for feeding babies with cleft lip or palate.

NHS Healthy Start

Free vitamins and money for milk, fruit, vegetables and infant formula during pregnancy and your baby’s first four years. Click here to see if you qualify.


Breastfeeding Friend from Start4Life (or BFF) is an app that lets you get NHS-trusted advice at any time, day or night. You can get it for your:

Once you've downloaded the app, you can simply ask for 24/7 tips, info and useful advice from your phone or smart speaker:

For Facebook Messenger, you can chat with Breastfeeding Friend, and either:

  • click on common breastfeeding topics, such as "new to breastfeeding", "guide to latching on" or "sore nipples";
  • or type in your own question – for example, "How do I deal with mastitis?" or "Should I take vitamins while breastfeeding?"

For Google Assistant or Alexa, you can simply ask for what you need:

  • "Hey Google, ask Breastfeeding Friend for a quick tip"
  • "Hey Google, ask Breastfeeding Friend for the feeding guide"
  • "Alexa, ask Breastfeeding Friend - is my baby getting enough milk?"
  • "Alexa, ask Breastfeeding Friend how do I breastfeed?"

Whether you're experiencing breastfeeding difficulties, you've got sore nipples, or you want to know about vitamins and what you should include in your diet – if it's a breastfeeding related question, Breastfeeding Friend is ready to help you.

tips for feeding your new baby feature
Tips for feeding your new baby

Bond with your baby and give them the best start - whether breastfeeding or bottle feeding