HENRY Infant Feeding: Every baby has the best possible start in life

Supporting every baby, every family, every choice

At HENRY, we believe that every baby deserves the best possible start in life, and that means providing trusted, evidence-based support around infant feeding that meets families where they are.

We’re proud to share our new statement: Infant Feeding and the HENRY Approach, which outlines how our practice supports all families, whatever their feeding journey. The statement reflects our long-standing commitment to:

• Promoting close parent-infant relationships
• Providing inclusive, non-judgemental guidance
• Supporting both breastfeeding and formula feeding
• Aligning with the UNICEF UK Baby Friendly Initiative (BFI)

Whether a family chooses to breastfeed, formula feed or both, we offer practical, compassionate support to help every baby thrive. Our approach also protects families from harmful commercial influences, such as the marketing of breastmilk substitutes and champions responsive feeding in all its forms.

“This statement reinforces everything we stand for – care, compassion, and evidence-led support. Infant feeding is not about one ‘right’ choice – it’s about making sure every family is supported to feed their baby with love, confidence and respect.” - Beckie Lang, HENRY CEO

You can download and read the full statement below.

👉 Download: Infant Feeding and the HENRY Approach (PDF)

For more on how our wider approach supports healthier, happier family life, visit The HENRY Approach →